Like many of the world's greatest inventions (Silly Putty, ice cream cones, and chocolate chip cookies), the first Magnetic Morph was created accidentally. One day, Professor Electra was developing photographs in the Lab's darkroom. He had begun washing the prints when he inadvertently knocked over a beaker of magnetic filings into the solution. "Not to worry," he said, "this might make my photos even more ATTRACTive," and he scuttled out the door.
The next morning, the purple shutterbug re-entered the darkroom, and to his delight, the photos had indeed grown more ATTRACTive. They had morphedinto a gallery of magnetic personalities- shaped like circles, smaller than a petri dish. "Dr. Stalk," he shouted, "Feast your EYE on this!"
Each set of 10 magnetic personalities features child-designed Morphadoodles and comes with a set of matching trading cards, all packaged in a clear-topped tin.
To read their stories, and learn more about the curious world of the Morphadoodles, read The Morphadoodle Chronicles.